Ontex provides smart hygiene solutions for all generations and offers something more in the sense of aiming to democratize personal hygiene products in baby, feminine and adult care. Consumer research is at the heart of everything we do, driving innovation across our products.
“Everything we do is inspired by consumers.”
Group Marketing Director
Our brand strategy
In mature markets, such as Western Europe, we work with retailers to supply their retailer branded baby care, feminine care and adult care products.
We distribute our own brands through healthcare channels - such as hospitals and nursing homes and increasingly, direct to consumers through pharmacies and medical shops.
The largest part of our business is our baby care range. We offer a very wide portfolio of baby diapers, wet wipes and disposable baby pants, which are sold under our Ontex brands, as well as retailer brands, or to care organisations.
Comfortable babies are happy babies , which is why our baby diapers and pants are designed to perform to the highest standards. We combine 30 years of experience in the category with strong investment in innovation capabilities to obtain a portfolio of unique products that address different consumers and customers needs such as :
We are a major player in the feminine care market, producing sanitary pads, panty liners and tampons which help women to live their lives in comfort and confidence.
Our market knowledge and sophisticated research & development facilities ensure we stay ahead of trends and can respond to the needs and different lifestyles of the women of today.
It’s important our feminine care products offer protection and comfort at all times and that’s why we offer a full range of products including ultra-towels, fluff towels, panty liners and tampons with innovative features such as:
For more information visit Our brands page
Our adult care products, including incontinence pants, pads and adult diapers, help to guarantee dignity and protection for those with light, medium or heavy incontinence.
With ageing populations across many parts of the world now and in the future, it's important consumers can continue to rely on our products to offer the best performance, comfort and fit.
Our adult care range includes pads (small and large), pants, adult diapers and underpads.
Discretion, comfort and protection are all equally important and using high quality materials and forward-thinking design we have developed solutions that respond to these needs.
Please visit for more information visit Our brands page