Market Approach

One of our major strengths is our ability to compete successfully in different markets and regions, by adapting our strategy and technology.

  • Despite this being a highly competitive sector, with many players, we have strong relationships with established international and national retailers in Western Europe, Poland and Australia.
  • In areas where the retail sector is highly fragmented, such as the Middle East and Africa, we have a strong track record in building our own brands.

  • We take an agile marketing, manufacturing and service approach in high-growth markets such as Russia and Eastern Europe, where we need to respond rapidly to changing market conditions.

"Our unique combination of flexibility, scale, product portfolio, facilities, contacts and expertise enables us to take advantage of market opportunities anywhere."

Thierry Navarre,
Chief Operating Officer

Mature Market Retail

Mature Markets Retail supplies mainly retailer branded baby care, feminine care and adult care products in Western Europe and Australia.



Americas Retail

Our Americas Retail Division was born following our acquisition of Mexican-based Grupo Mabe. This Division is built up in three clusters: Mexico and Central America, Brazil, and North America and supplies Ontex branded and retailer branded baby care, adult care and feminine care products.




We supply mainly Ontex branded adult care products through institutional channels such as hospitals, nursing homes, health insurers and local authorities. We also sell directly to consumers through pharmacies, home delivery and self-paid channels.

Growth Markets

Our Growth Markets Division is characterized by dynamic markets where the retail landscape is transforming from traditional to modern. With agile working practices, insight and advanced production technology, we supply retailer brands or Ontex brands, depending on the needs of our customers.



Middle East and Africa

With our own regional local hero brands, we have grown closer to our consumers. We have built further on our strong market position in baby care, the largest category of the Middle East North African markets, and in adult care.